As podcasters and bloggers from around the world prepare to descend on Las Vegas for New Media Expo 2014, here are five tips on how you can use Twitter to enhance your conference experience. Networking is a large part of industry conferences. Social networking, like Twitter, is what can help you meet the people that you may teach, learn from or collaborate with.
Start Following the Official Conference Hashtag a Few Weeks Before the Conference
People will be talking about the conference, so listen and engage. You can learn about public meet-ups. You will hear the chatter about certain speakers and sessions. Why wait until you get to the sessions or the exhibition hall to start networking? Start the conversation weeks before and set up opportunities to meet up with people when you arrive. Everyone else attending is in the same position as you. They are looking to meeting others that are like-minded and have the same passions. It’s social networking – be social and network!
Warn Your Followers
When you go to a conference, you enter a separate little world. If you’re going to tweet much more at a conference than you typically do, give your followers a warning tweet.
While you are connecting with new people and joining the discussion with fellow attendees, you don’t want to annoy your friends that may not be interested in the conversation from the conference.
Some Twitter clients allow users to “mute” Twitter accounts for a set period of time. If they don’t have this option, you warning them is just a polite way to apologize ahead of time.
Tweet Valuable Info From the Conference
If you are at a keynote or in a session and hear something that you think deserves to be shared, tweet it! Whether it’s a stat or a quotation, there is a large amount of information being shared at conferences and your tweet can put it in the global discussion. When I am at a conference and sitting in a session, I am still monitoring the Twitter discussion and looking at quotations from other sessions by following the hashtag. The sharing of this information will be appreciated by your Twitter followers that are not attending the conference, but interested in that topic.
In episode #227 of The Public Speaker on the Quick and Dirty Tips network, Lisa B. Marshall notes the growing trend of presenters asking attendees to tweet and live-blog key ideas, thoughts and questions.
Share Your Experience
The reason people follow you on Twitter isn’t necessarily just because they like the content you provide, but they like you and want to know what is going on in your life. If you’re at a conference, let them know what you’re doing and seeing. Connect your Instagram account to Twitter and share photos. By using hashtags on Instagram, you’ll also engage in a whole separate visual-based conversation.
Continue the Networking
By tweeting and engaging in the Twitter conversation with other attendees at this conference, you have accomplished two things. You have networked with some of the thought-leaders in that industry. You’ve also established yourself as an authorized voice. Throughout the conference, follow the people that are inspiring you. Keep the conversation going after the conference. If you continue engaging, the information and inspiration you receive from others will out-last the conference. If you continue giving others content and inspiration, your reach and influence will grow.
Industry conferences are a great opportunity to network with the leaders in your industry. Let Twitter enhance your experience. If you will be attending New Media Expo 2014 and would like to engage with me, follow me – @CoreyFineran.
How do you use Twitter at conferences?